Has your Jakarta business outgrown the founder doing every job?
Founder-led and family businesses here serve one of the largest consumer markets in the world, and growth eventually asks for more senior leadership than the founding team can give. We find, vet and embed an experienced executive for the part of the week the business needs.

Why a full-time executive is often the wrong first step
A permanent CFO, COO or CMO seems like the natural answer. For many Jakarta SMEs it arrives too early, for four reasons:
A large fixed cost
A senior permanent package in rupiah, with contributions and benefits on top, is a big commitment for a business still finding its next stage.
A long road to hire
Finding and landing a senior executive the conventional way can take months, while competitors keep moving.
Hard to reverse
If the fit is wrong, a permanent senior role in Indonesia is slow and costly to unwind, and the disruption to the team lasts longer still.
More seniority than hours
Most SMEs need a couple of days of senior judgement a week, not a full working week, and capital is too precious to spend on the difference.
We search our collective for a proven C-suite operator, check the fit with your business and introduce them on a defined, part-time basis. They hold real authority in their area, work alongside your people and answer for the result, while the family or founders stay firmly in charge.
Who this is for, and who it is not
Best for
- Founders carrying a C-suite function themselves with no time left to lead
- Businesses that need senior capability two or three days a week, not five
- A specific gap in finance, operations, marketing, technology or people that is holding growth back
- Teams that cannot yet justify, or afford, a full-time executive salary
- Owners who want an operator accountable for outcomes, not a consultant with a deck
Not for
- A junior or purely execution role a full-time manager should own
- A one-off project an agency could deliver and hand back
- Businesses wanting a figurehead rather than someone who does the work
- A pre-revenue idea with no function yet to lead
What you get beyond the match
We are an executive search firm first. We find and vet a senior operator from our collective of 800+, match them to your business, and keep the support and governance around the engagement from the first week to the last.
An ongoing relationship
We do not hand over a name and leave. We meet regularly with you and the executive, keep the brief up to date and say so early if the engagement starts to drift.
Peers behind your executive
Your executive has colleagues across our collective to consult. A COO planning a rollout to Surabaya can ask one of our CMOs about regional demand; a CFO can test an ERP budget with a CTO.
We hold the brief
If your executive has to leave, we lead the handover and a fresh search against the same brief, and we stay with the engagement throughout.
Fit with the family, not only the job
We match on stage, sector and leadership style as well as experience. Someone excellent who cannot work with an owner-led Indonesian business will not succeed here, so we test for that.
What an engagement looks like
From first call to an embedded operator in weeks, not months.
Discovery
We spend time understanding your business: challenges, goals, team dynamics, and what 'success' looks like in 90 days.
Match
We introduce the right fractional executive from our vetted collective. You meet them, ask hard questions, and confirm the fit.
Scoped engagement begins
The engagement launches with a defined scope, clear deliverables, and a structured cadence. Your fractional is embedded, not advisory.
Adapt and evolve
As your business changes, the engagement changes with it. Add hours, shift focus, introduce a second specialist, all without restructuring.
Which executive do you need first?
You do not need to know the answer before you call. Match the problem you feel most to the operator who owns it.
Each fractional role maps to a different SME challenge
Start with the gap that is costing you most, and the roles below show which leader owns it.
Backed by executives who have led at






